A small company,
plainly stated.

Record

HFJO&CO LIMITED was incorporated in England and Wales on 17 January 2024. The company is registered in London at 167–169 Great Portland Street. It is owned by its two founders and has no outside investors.

The company exists to acquire, build, and own a small number of operating businesses for the long term. The first of these, Lumii, was entered into the register in March 2026. Further holdings will be added as the office finds them.

Principals

The company is run by its two founders. There is no wider team and no external management. Decisions are made between the principals and recorded in the company’s books.

The principals are based in London. They write and answer correspondence themselves.

Capital

The company holds and deploys its own capital. It does not manage money for third parties and has no obligation to provide liquidity to anyone other than itself.

This arrangement is the reason the company can hold its operating businesses for as long as it wishes to. There is no fund cycle. There is no scheduled exit. The company invests on its own timeline.

What we look for

The office is interested in small, durable consumer businesses where the work of building or improving them is the principal source of return. Categories of current interest include consumer software, consumer goods, and services with strong repeat custom.

The company prefers to acquire or build outright rather than hold minority positions. It will consider partnership with operators who wish to remain in their businesses.

What the company is not

HFJO & Co. is not a venture capital firm, a private equity fund, or a financial adviser. It does not solicit investment from the public, does not manage outside capital, and is not authorised by the Financial Conduct Authority. It is, in plain terms, a privately owned holding company.

Correspondence

Enquiries from operators of consumer businesses, professional advisers, and prospective principals are read at the office. The company does not, as a rule, respond to press, recruiters, or unsolicited proposals to sell investment products.

The office writes back when it has something to say.